Advanced Digital Marketing
Hunaise V.T Valanchery
17 modules
Lifetime access
Take Your Digital Marketing Skills to the Next Level
Overview
The Advanced Digital Marketing course is designed to provide participants with an in-depth understanding of the latest digital marketing techniques and strategies. This course is ideal for marketing professionals who are looking to enhance their digital marketing skills and stay ahead in the ever-evolving digital landscape.
Key Highlights
Learn advanced techniques for creating successful digital marketing campaigns
Gain insights into new and emerging trends in the digital marketing space
Explore the latest tools and technologies used in digital marketing
Discover best practices for measuring and analyzing the performance of digital marketing campaigns
What you will learn
Develop Advanced Digital Marketing Strategies
Learn how to develop advanced digital marketing strategies that can help you reach your target audience and achieve your marketing goals.
Stay Ahead of the Latest Trends
Stay ahead of the latest trends in the digital marketing space, including emerging technologies, new platforms, and shifting consumer behaviors.
Master the Latest Tools and Technologies
Master the latest tools and technologies used in digital marketing, including social media platforms, PPC advertising, email marketing, and more.
Measure and Analyze Campaign Performance
Learn best practices for measuring and analyzing the performance of digital marketing campaigns, and use the insights you gain to optimize future campaigns.
Modules
Introduction to Digital Marketing
2 attachments
Orientation Class
Introduction to Digital Marketing
Getting started with Digital Marketing
5 attachments • 2.83 mins
Getting started with digital marketing
Getting a new Domain
Buying a Hosting service
C Panel
Install SSL on purchased Domain
Create website using WordPress
22 attachments
Getting started with WordPress
Installing WordPress on Local Server
WordPress Themes
Customizing WordPress
Customizing Part 2
Setting up PermaLinks
Introduction with Elementor
Editing with Elementor Part 1
Part A
Part B
Part C
Part D
Part E
Part F
Part G
Challenge
Part H
Part I
Part J
Part K
Part L
Part M
Creating HTML website with mobirise
8 attachments
Getting started Part 1
Part 2
Part 3
Part 4
Part 5
Part 6
Part 7
Challenge
Website Backups
4 attachments
Backing up live site from server
Installing backed up website on local host
Uploading HTML website + Sub domain creation
Uploading WordPress website from local server
Getting started with SEO
20 attachments
Introduction to SEO
Black & White Hat SEO
Types of SEO
Working of search engines
Keywords & Keyword Types
Site Analysis
Challenge
Site Analysis Sheet
Creating HTML sitemap
Creating custom 404 Page
Removing dead links
Competitor Analysis
How to do a competitor analysis
Challenge
Competitor Analysis sheet
Basic terms of SEO
Keyword Research Part 1
Google keyword Planner
Challenge
Keyword Search Part 3
Blogging Platforms
11 attachments
Intro to Blogging & Blogger
Editing Blogger Part B
Challenge
Blogging with Tumblr Part 1
Blogging with Tumblr Part 2
Blogging with Medium
Blogging with WordPress internal Blog
Blogging with WordPress.com free Blog
Challenge
Challenge
Challenge
Get Started with SEO
20 attachments
Introduction to SEO
Black Hat & White Hat
Types of SEO
Working of search Engines
Keywords & Keyword Types
Site Analysis
Challenge
Site Analysis Sheet
Creating HTML Sitemap
Creating 404 page
Removing dead links
Competitor Analysis
How to do Competitor Analysis
Challenge
Competitor Analysis Sheet
Basic terms of SEO
Key word Research Part 1
Google Keyword Planner
Challenge
Keyword Research
On Page SEO
12 attachments
On Page SEO Concepts Part 1
On Page SEO Concepts Part 2
Search Snippets
Meta title & description
Adding title & description
Image,Video,Anchor & Content Optimization
Image optimization
Video Optimization
Content Optimization
Anchor Text Optimization
Challenge
Challenge
Off Page SEO
18 attachments
introduction
Off Page SEO Techniques
Creating sharable content
Social Bookmarking
Challenge
Directory Submission
Challenge
Article Submission
Challenge
Forum Posting
Questions & Answers
Image Submission
Challenge
Document Sharing
Infographics
Press Release
Challenge
Finding Website foe Off page Activities
Do some Local SEO
7 attachments
Google My Business Overview
Adding a new business
Challenge
Bing Places For Business
Open Street Map
Challenge
Additional Business Listings
Content Marketing
1 attachment
Content Marketing Master Class
Technical SEO
7 attachments
Introduction
Robots.txt
Challenge
xml sitemap
Uploading to CPanel
Uploading using third party tools
XML Sitemap Generator
Google Algorithms
15 attachments
Introduction
Google Caffeine Update
Google Humming Bird Update
Google Fred Algorithm
Google Pay day Loan Algorithm
Google Panda Update
Google Penguin Algorithm
Google Rank Brain Algororithm
Mobilegeddon Update
Google EMD update
Google Page Layout Algorithm
Google IIP Algorithm
Google Medic Update
Google Bert Update
Google Core Updates
Tools to get started
13 attachments
Google Web master/Search Console
Google Analytics Part A
Google Analytics Part B
Google Tag Manager
Bing Web Master Tool
Integrating tools with Wordpress
Manual integration of search console
Manual integration of tag manager
Challenge
Challenge
Challenge
Challenge
Integrating tools with blogger
Search Engine Marketing (SEM)
27 attachments
Google Ads Introduction
Google Ads extensions
Automated Extensions
Google Ads Express Account
Challenge
Challenge
Set up Google Ads Expert Account
Challenge
Expert Account Overview Part A
Expert Account Overview Part B
Ad types in Google Ads
Search Ads
Display Ads
Youtube Ads
Shopping Ads
UAC Ads
Google Search Ads
Challenge
Creating Google Display Ad
Challenge
Creating YouTube video Ad
Challenge
Creating shopping Ads
Challenge
Challenge
Creating UAC
Challenge
Social Media Marketing
10 attachments
Introduction
Facebook Marketing
Instagram professional account creation
Challenge
Meta Business Suite
Challenge
Ad account in Facebook
Challenge
Challenge
Post Scheduling
About the creator
Hunaise V.T Valanchery
Hunaise is a highly skilled and experienced professional translator with a passion for languages and cross-cultural communication. With a keen eye for detail and an innate ability to capture the nuances of language, Hunaise is known for delivering accurate and culturally appropriate translations.
He holds a Bachelor's degree in Linguistics, specializing in Translation and Interpretation, from a prestigious institution.
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